For hair salons
A digital loyalty card for hair salons is a reward card that lives in your clients' phones and books them back in without you having to chase them. There is no app for your clients to download and no paper cards to hand out — your branded card lands in Apple Wallet and Google Wallet next to their payment cards, and every client who joins becomes someone you can actually reach between appointments.
Prefer to see it first? Book a demo, we will walk you through everything.
The rebook that never happened
Clients rarely leave because of the cut. They leave because weeks pass, life gets busy, and the rebook they meant to make never happens — and you had no way to remind them. Loyaltymaster gives you the client list and the messaging to close that gap, so the chair fills itself while you are still working.
Every visit adds to the balance on your client's Reward Card, and the reward you choose — a 20% discount coupon, say — unlocks right there on their phone. All 7 card types are included in every plan, so you can add a stamp card or a Membership Card for a monthly blow-dry club later.
Loyaltymaster flags the clients who have not been in for a while and sends them straight to the lock screen. Every month away reduces their likelihood of returning by up to 75%, so the reminder that goes out on its own is the one that saves the booking.
Reach the lock screens of everyone who joined your program without paying for SMS. Push is 10× more effective than traditional marketing, and it is free and unlimited on every plan.
Birthday offers go out automatically with a personal touch, like "Happy Birthday — your blow-dry is on us this week." You set it up once and it runs every year.
Fire a message the moment a client comes within 100 meters (330 feet) of your door — the nudge that lands while they are walking past on a Saturday morning with nothing booked.
Happy clients bring friends and you pay in services, not ad spend — 92% of people trust a recommendation from a friend, and both the referrer and their friend can earn a reward. The Referral Program is included on Growth and Enterprise plans.
RFM analysis groups clients by how recently and how often they visit, so you can stop guessing who your best clients are — and see which 20% of customers are likely driving 80% of your future sales.
We design, build, and launch your branded card for you — your logo, your colors, your style. It is live in the next 48 hours; you just put the QR code on the front desk.
No app to download
Salons that tried a loyalty app all hit the same wall: clients will not download it for one haircut every six weeks. Loyaltymaster sidesteps the problem entirely — your card goes into Apple Wallet or Google Wallet, which are already installed and already open dozens of times a day. Clients scan the QR code at the front desk while they are paying, and they are in before they reach the door.
Win-back on auto-pilot
Picture a client who left your chair six weeks ago and never rebooked. Loyaltymaster flags her as slipping and a message lands on her lock screen: "It has been six weeks — book this week and your next blow-dry is on us." She books. She mentions it to a friend, and the friend books too. That is two appointments from one automated message, and not a cent of ad spend.
Know your regulars
Every signup adds a real client to a built-in CRM you own — name, email, phone, and birthdate, captured automatically when they join. Instead of a vague sense that your Thursday regulars have thinned out, you can see how many active members you have, who has not been in for two months, and which clients are worth a personal message back into the chair.
Salon-friendly pricing
No surprise fees. Cancel anytime. Pick the plan that fits your salon today and change it as you grow — DIY suits an independent stylist or a single chair, Growth fits a multi-stylist salon running several programs at once such as a stamp card plus a blow-dry membership, and Enterprise covers a salon group or franchise. Each plan includes 1, 3 or 10 card programs of your choice.
Works with the tools already running your business
The salon loyalty problem
Most clients who never return were perfectly happy with the cut. They meant to book again, the weeks ran away from them, and by the time they thought about hair the salon nearer the office had a free slot. Nothing went wrong — you simply had no way to be there at the right moment.
The gap between appointments is where salon revenue quietly disappears, and the numbers are not on your side.
Each month away reduces their likelihood of returning by up to 75%.
Repeat customers spend 30% more than new ones.
Keeping a customer is five to seven times cheaper than winning a new one.
Most salons have no CRM and no way to reach clients between appointments — just a diary of past bookings. Asking clients to install an app to fix that does not work either: it is a request most will refuse at the front desk, and the few who accept delete it a month later.
How it works
No tech skills needed. Here is the whole process, from the first client to your first automatic rebook.
Put it at the front desk, on the mirror, or on your business card. Joining takes under a minute, and you capture each client's name, phone number, email, and birthdate automatically.
No app to download and no username to remember. Your card lands in Apple Wallet or Google Wallet, right next to their payment cards — the place they already open dozens of times a day.
Win-back reminders go out when a client has not been in for a while. Birthday offers fire on their own. Geo notifications reach clients walking past your door, and referral rewards turn happy clients into people who bring friends.
Every client who leaves without joining your loyalty program is one you might not see again. Start building the database that keeps your chair full — we design and set everything up for you, your first month is just $1.00, and plans start at $40 a month.
$1 first month • No contract • Cancel anytime • Keep your customer data.
FAQ
It is your salon's loyalty card, moved from paper into your clients' Apple Wallet or Google Wallet. Each visit adds to the balance on the card and works towards a reward you choose, and you can send a free push message to everyone who holds it — a loyalty programme with no app to download.
No. Your digital loyalty card goes into their Apple or Google Wallet, which are already pre-installed on their smartphones. It's seamless and takes under a minute to join.
There is no scanner to buy: you or your stylists credit each visit with the free PWA Scanner Tool, opened in the browser on any smartphone, and the balance updates on the client's Reward Card straight away. Square, Zapier, and Make also connect Loyaltymaster to the other tools already running your salon.
Yes. The Growth plan runs up to 3 card programs at once — for example a Reward Card for cuts and colour and a Membership Card for a monthly blow-dry club. DIY covers 1 program and Enterprise covers 10, and all 7 card types are included in every plan.
We will help you import your current customer database, so nobody starts from zero. You can invite the customers you already have to add your card, then reach everyone who joins with free push messages.
Your branded loyalty card is live in the next 48 hours after signup. We handle the design, the setup, and the onboarding — and the $500 design and setup is included, so you just pay the monthly subscription.
Still have questions before you launch? Read the full digital loyalty card FAQ.