The Best Loyalty Platform for Small Business.

Increase your Sales Fast with a customer loyalty program.

Referrals are awesome!

—92% of consumers trust recommendations from their friends. Loyaltymaster helps turn your loyal customers into brand advocates.

Timely reminders help keep referrals at the forefront of your customers’ minds and with just a click, your customers can refer your business to their friends, family, and colleagues in exchange for rewards.

Referral marketing is one of the most cost-effective methods for acquiring new customers and is also a powerful strategy for retaining existing ones.
It generates more than twice the sales of paid advertising.

Know your customers.

Your customer database is an asset, and needs to be treated like one.
For this reason your customer loyalty program is not merely a ‘nice to have’.
With Loyaltymaster you seamlessly capture your customers name, surname, cellphone number, email as well as birthdate.
It’s a strategic tool that can significantly impact your business’s growth and success.
Now you can engage your customers with Free Push Messaging, Email, WhatsApp and SMS and way more.

Stay in touch.

Send automated promotional messages and reminders to your customers at no charge with Loyaltymaster’s built-in Push notifications.
The messages are displayed on the lock screen of your customer’s smartphones and in the notification bar.
This establishes a deeper connection between your customers and your brand and has a very high conversion rate.

Stop spending money on SMS and other costly messaging services.

Massive potential & endless opportunities.

At its core Loyaltymaster leverage Apple Wallet and Google Pay, which are pre-installed on all modern smartphones.
Your loyalty card lives next to your customer’s virtual credit cards, hotel bookings, and flight tickets, making it easier than ever for your customers to stay loyal to your brand.

Engage your customers through the same platform they use for payments and everyday tasks.

Your customers are constantly on their smartphones, checking them up to 200 times per day, which is where you want your brand to be. This integration creates massive potential and endless opportunities.

Your customers do not have to carry physical loyalty and reward cards in their wallets or install Apps on their smartphones. Everything is stored digitally within their mobile Apple and Google wallets creating a frictionless experience.

Get more feet automatically.

Reach your customers exactly where they are with timely, location-based notifications.
Deliver a variety of messages to your customers smartphone-lock screen, including precisely-timed notifications that can be set to automatically send when a user is 330 feet or 100 meters away from a your target location.
Attract potential customers who might otherwise choose your competition.

No hardware to buy.

Start immediately.
Let us create a Branded digital loyalty card for your business at no charge to you.
Then, get your customers to join your brand-new loyalty program.
This is one of the few proven ways to enhance customer retention and increase the profitability of your business without breaking the bank.

Seamless Integration

Our digital loyalty card solution offers seamless integration with various cloud-based platforms through API and webhook capabilities.
This enables convenient integration with a wide range of point-of-sale systems.

Zero effort migration.

Switching to our digital loyalty cards is quick and easy.
Import your current customer database in minutes, and distribute your new digital loyalty cards through different messaging systems and email.
You can also display them in-store using QR codes and on social media.

Identify your top customers.

Know who your top customers. Typically, 20% of your customer base will generate 80% of your future sales.
It’s crucial to identify your key customers to ensure their satisfaction. Additionally, it’s important to entice them back with attractive loyalty rewards in case they leave.

Stop your customers silently slipping away

Loyaltymaster - RFM Analysis.

What is RFM Analysis?

Loyaltymaster – RFM analysis, automatically Group your customers under different labels based on the (R)ecency, (F)requency, and (M)onetary value, based of their transactions.

Recency: Recency refers to how recent a customer’s last purchase was.
Frequency: Frequency is how often the customer makes purchase.
Monetary value: Monetary value refers to how much a customer spends within a given period.

Now you can identify your most valuable customers—the 20% likely responsible for 80% of your sales.
Analyzing customer recency will help you pinpoint those who haven’t returned to your business for various reasons.
This is crucial since a customer’s likelihood of returning decreases by 50-75% every 30 days.
You can now engage your at-risk customers in a time before it’s too late by implementing strategies to win them back.

Frequently Asked Questions

General Questions About Loyalty Programs

What is a customer loyalty program?

A customer loyalty program is a strategic marketing approach designed to encourage customers to continue shopping at or using the services of a business. It rewards repeat customers with special incentives, discounts, or personalized offers that aren't available to non-members.

Why are loyalty programs so important for businesses today?

Loyalty programs have become crucial because customer acquisition costs have increased by nearly 60% in recent years. By focusing on retention, businesses can boost profits significantly—increasing customer retention rates by just 5% can boost profits by 25% to 95%. Plus, loyal customers tend to spend more frequently and are willing to pay higher prices.

How prevalent are loyalty programs?

More than 90% of companies now have some form of loyalty program. The global loyalty management market is booming—valued at over $6.47 billion in 2023 and projected to reach $28.65 billion by 2030, growing at a CAGR of 23.7%. Just Google any brand along with the words "loyalty program," "rewards program," or "membership," and 9 times out of 10 you'll get a hit.

Do customers actually use loyalty programs?

Yes! The average person has about 19 loyalty memberships, though they actively use only 9 of them. Additionally, 86% of US online adults participate in at least one loyalty program, showing significant consumer engagement.

Benefits of Digital Loyalty Programs

What advantages does a digital loyalty program like Loyaltymaster offer over traditional paper punch cards?

Digital loyalty programs offer numerous advantages:

No physical cards to carry or lose
Seamless integration with mobile wallets (Apple Wallet and Google Pay)
Automated customer communication through push notifications
Robust customer data collection and analysis
Location-based marketing capabilities
Easy program management without special hardware

How does a digital loyalty program help me understand my customers better?

With Loyaltymaster, you capture essential customer data (name, email, phone number, birthdate) that builds your customer database. The platform provides RFM analysis (Recency, Frequency, Monetary value) to segment customers and identify your most valuable clients—typically the 20% who generate 80% of your sales.

What is RFM Analysis and why should I care about it?

RFM Analysis stands for Recency, Frequency, and Monetary value. It's a powerful methodology that automatically groups your customers based on:

How recently they've made a purchase
How frequently they shop with you
How much they spend

This analysis helps you identify your VIP customers, spot customers at risk of leaving (a customer's likelihood of returning decreases by 50-75% every 30 days), and tailor your marketing strategies accordingly.

Implementation and Integration

Do I need to purchase special equipment to run a loyalty program?

No! With Loyaltymaster, there's no hardware to buy. The system works with your existing devices and integrates with various cloud-based platforms through API and webhook capabilities, making it compatible with a wide range of point-of-sale systems.

How long does it take to set up a digital loyalty program?

You can start immediately. Loyaltymaster creates a branded digital loyalty card for your business at no initial charge, and the onboarding process is designed to be quick and straightforward.

I already have a customer database. Can I transfer it to a new loyalty system?

Absolutely! Loyaltymaster offers zero-effort migration. You can import your current customer database in minutes and distribute your new digital loyalty cards through different messaging systems, email, in-store QR codes, and social media.

Customer Engagement and Retention

How can I communicate with my loyalty program members?

Loyaltymaster provides multiple communication channels:

Free push notifications directly to customers' smartphone lock screens
Email marketing capabilities
WhatsApp and SMS integration
Location-based alerts when customers are near your business

Why should I use push notifications instead of SMS?

Push notifications through Loyaltymaster display directly on your customers' lock screens and notification bars with no per-message cost. This means you can stop spending money on SMS and other costly messaging services while achieving higher engagement rates. These notifications establish a deeper connection between your customers and your brand and have a very high conversion rate.

What makes customers loyal to a brand?

According to research, several factors drive loyalty:

High-quality products (cited by 46% of consumers as key)
Personalized experiences (56% are more likely to repurchase with personalized rewards)
Trust (customers who highly trust a brand are 88% more likely to buy again)
Value and fair pricing (60% of consumers switch brands due to cost)
Exceptional customer service (96% say excellent service builds trust)

How can I prevent customers from leaving my business?

Loyaltymaster helps you identify "at-risk" customers through RFM analysis before they completely disengage. You can then implement targeted win-back campaigns through push notifications, special offers, or personalized outreach to re-engage them before it's too late.

ROI and Business Impact

What kind of return on investment (ROI) can I expect from a loyalty program?

Nine out of ten companies report a positive ROI from their loyalty programs, with an average ROI of 4.8X. Additionally, increasing customer retention rates by just 5% can boost profits by 25% to 95%, making loyalty programs one of the most cost-effective marketing investments.

How are businesses adjusting their loyalty program budgets?

63% of executives say their company's loyalty program budget increased in their latest planning cycle. On average, 28.2% of organizations' total marketing budget goes to customer loyalty program management and CRM—a 5.4% year-over-year increase. This demonstrates that businesses now see loyalty programs as growth engines just as much as retention tools.

How do loyalty programs affect customer spending?

Loyal customers are 64% more likely to purchase more frequently and 31% more willing to pay higher prices. When customers feel emotionally connected to a brand, they're less likely to be swayed by competitors' discounts and tend to stick with the brand even if it's more expensive or less convenient.

Can loyalty programs help with customer acquisition, not just retention?

Absolutely! Loyaltymaster includes referral marketing capabilities, turning your loyal customers into brand advocates. With 92% of consumers trusting recommendations from friends, these referrals can be extremely valuable—generating more than twice the sales of paid advertising.

How has customer loyalty changed in recent years?

Customer loyalty is more fragile than ever—77% of consumers now retract their loyalty more quickly than they did three years ago, and 71% of consumers have switched brands at least once in the past year. This makes having a strategic loyalty program even more critical for sustainable business growth.

Mobile Wallet Integration

Why is integration with Apple Wallet and Google Pay important?

These digital wallets are pre-installed on virtually all modern smartphones. By placing your loyalty card alongside customers' credit cards, hotel bookings, and flight tickets, you create a frictionless experience. Considering people check their smartphones up to 200 times daily, this integration puts your brand exactly where your customers' attention already is.

Do customers need to download a separate app for the loyalty program?

No! That's one of the biggest advantages of Loyaltymaster. Your loyalty program works directly through Apple Wallet and Google Pay—platforms your customers already use. This eliminates a major friction point of traditional loyalty apps.

How do location-based notifications work?

Loyaltymaster can deliver timely, location-based notifications to your customers' smartphone lock screens when they're approximately 330 feet (100 meters) from your target location. This helps attract potential customers who might otherwise choose your competition.

Getting Started

How can I start a digital loyalty program for my business?

Starting is simple with Loyaltymaster:

Begin with a free trial
Get your branded digital loyalty card created at no charge
Invite customers to join your program
Start collecting data and engaging with customers
Monitor results and optimize your rewards strategy

Why should I use data to drive my loyalty program decisions?

Loyalty campaigns should be based on solid data, not guesswork. Digital loyalty programs like Loyaltymaster provide extensive customer data that tell you all about your best customers, including demographic information, insights into their interests and preferences, and reliable data on purchase behavior. This allows you to make data-informed decisions about your rewards, promotions, and overall strategy.

Is a loyalty program only for large businesses?

Not at all! Loyaltymaster is specifically designed as the best loyalty platform for small businesses. It provides enterprise-level loyalty capabilities without the enterprise-level cost or complexity, making it accessible to businesses of all sizes.

What metrics should I track to measure the success of my loyalty program?

To get a comprehensive view of your loyalty program's performance, track these six key metrics:

Purchase frequency - how often customers return
Average transaction value - how much customers spend per visit
Customer lifetime value - the total worth of a customer over time
Customer churn rate - the percentage of customers who stop doing business with you
Customer satisfaction (CSAT) score - how satisfied customers are with your business
Net Promoter Score (NPS) - how likely customers are to recommend your business

How can I differentiate my loyalty program from competitors?

The most effective loyalty programs focus on creating emotional connections, not just transactional relationships. Consider these strategies:

Personalize rewards based on individual preferences and behaviors
Create a community where customers can connect and share experiences
Align with ethical values that matter to your target audience (34% of consumers show true loyalty to ethical brands)
Deliver exceptional, consistent customer service across all touchpoints

Future of Loyalty Programs

How are loyalty programs evolving?

Loyalty program technology is constantly evolving. 9 out of 10 companies with existing programs plan to revamp them in the next three years, and 6 out of 10 program owners have already made significant changes to their loyalty programs in the past two years. The trend is moving toward more personalization, mobile-first experiences, and emotional engagement beyond just transactions.

What role will digital wallets play in loyalty programs?

Digital wallets are becoming increasingly important—60% of the world's population will use digital wallets by 2026. By integrating loyalty programs with these platforms, businesses create seamless experiences that eliminate friction and keep their brand top-of-mind.