# Why Keeping Customers Beats Chasing New Ones

URL: https://loyaltymaster.com/why-keeping-customers-beats-chasing-new-ones/

Why Keeping Customers Beats Chasing New Ones.

## Is it cheaper to keep customers than to find new ones?

Yes. It's five to seven times cheaper to keep a customer than to win a new one, and existing customers spend 31% more on average. Digital loyalty cards and electronic rewards help you engage customers all year round, boost lifetime value, and turn casual visitors into loyal regulars.

> It's five to seven times cheaper to keep a customer than to win a new one, and existing customers spend 31% more on average.

## Here's what else the stats say:

Just 20% of your customers can generate 80% of your future sales.
- Can you confidently identify that key 20%?
- Do you know how often they visit and how much they spend?
- Would you notice if they stopped showing up?
- And most importantly, do you have a way to bring them back?

This is exactly where our digital loyalty cards and electronic rewards come in.
- They help you engage customers all year round,
- boost lifetime value,
- and turn casual visitors into loyal regulars.

## Quickly find out the following about your customers.
- Who your best customers are
- How often they visit
- How much they spend
- And when they stop coming, so you can win them back fast.

## Quick Win: Start in 48-Business Hours

We handle everything, from designing your first branded digital electronic rewards card to creating your customer signup form.
- We also pre configure your Dashboard & Console.
- In just 48 business hours, your electronic rewards program is live, working, and ready to collect your customers data.
- No apps to install. No training needed. Just results, fast.

## More on customer retention

### The case for retention

**Why do so few customers drive most of my sales?**

Just 20% of your customers can generate 80% of your future sales. That's why identifying and keeping your best customers matters more than constantly chasing new ones.

**What should I be able to answer about my best customers?**

Who your best customers are, how often they visit, how much they spend, and when they stop coming, so you can win them back fast. A digital loyalty program tracks all of it automatically.